A Guide to Purchasing Your First Luxury Watch

It’s hard not to get excited when you’re finally ready to buy a luxury watch for the first time. You might even feel some uncertainty and confusion, especially when you see the vast selection of timepieces online. How do you know if that Breguet is right for you? Should you get a Breitling? Will that Tag Heuer watch suit you best?

As when purchasing other kinds of luxury goods, buying a luxury timepiece requires some careful research. You want to make sure that you’re getting the best value for your money. After all, these watches are investments—and they even have the potential to become a family heirloom.

Not sure where to start? Here is a guide to help you make an informed choice when you buy a luxury watch:

Focus on the brand

Certain watch brands tend to appreciate in value in the long run. These include Rolex, Omega, and Cartier. Be sure to consider the model, materials, and the features of the watch, as well as whether it is a limited edition or not. For instance, Omega’s limited release ‘Speedy Tuesday’ was launched online and has done well over the years.

Do your research on vintage watches

Avid watch collectors love vintage luxury timepieces for their increasing value and rarity. But if you’re interested in these watches, you need to do your research and make sure that you are buying them from a trusted source. That way, you can be sure that you are getting an authentic Tissot, Breitling, or Chopard in their original condition, without mechanical issues.

Think about the reasons why you’re buying a luxury watch

Do you want to buy a Breitling watch to start your own collection? How often do you plan to wear it and where? These are just some of the things you should consider before buying luxury watches. Remember that your lifestyle and personal style differs from other people, so it’s important to consider what you prefer and use it as a basis for selecting the face shape, strap type, and material.

Don’t fall for fads

Some luxury timepieces may be trendy or popular now because an influencer or a celebrity is wearing them. But you can’t be sure of their value over time. If you want a watch that will retain its prestige, stick with classically pedigreed pieces.