Luxury Watches for Men Designer & Premium Timepieces

If you are browsing watches for men that feel elevated, last for years, and suit your lifestyle, you are in the right place. Berani’s men’s selection focuses on craftsmanship, recognizable design, and reliable performance, with options ranging from approachable premium pieces to high-end collectable references.

 

Top Men’s Luxury Watch Brands And The Styles They’re Known For

OMEGA

Founded in 1848, Omega is one of the most respected names in Swiss watchmaking. The brand is known for precision, durability, and a strong connection to professional diving, space exploration, and competitive sports timing. 

Collection

Breitling

Founded in 1884, Breitling built its reputation around precision chronographs and aviation instruments. The brand is known for bold case sizes, strong wrist presence, and movements that are often COSC-certified. Breitling watches feel technical, masculine, and purpose-driven.

Collection

TAG Heuer

TAG Heuer blends Swiss precision with strong motorsport heritage. The brand is known for sporty design, everyday wearability, and a modern look that feels confident without being overly formal.

Collection

Longines

Since its 1832 debut in Saint-Imier, Longines has become synonymous with Swiss excellence, blending classic design with a reputation for precision and enduring style. The brand focuses on refined finishing and balanced proportions, making its watches easy to wear across formal and everyday settings.

Collection

Breguet

Founded in Paris in 1775, Breguet is a brand that has defined high horology for centuries. Known for its groundbreaking watchmaking innovations and meticulous craftsmanship, Breguet is synonymous with luxury, refinement, and traditional techniques. Every piece is a true work of art, often marked by coin-edge cases, guilloché dials, and blue pomme hands.

Collection

Blancpain

Founded in 1735, Blancpain is the world’s oldest watch brand, renowned for its commitment to excellence and rich history. Rooted in the Swiss village of Villeret, Blancpain's timepieces are a fusion of traditional craftsmanship and modern innovation. With nearly three centuries of watchmaking heritage, Blancpain has mastered the art of creating horological masterpieces that embody timeless elegance and mechanical precision.

Collection

Chopard

Chopard is a name synonymous with luxury, history, and beauty. Founded in 1846, this iconic Swiss watchmaker blends classic design with modern flair, creating timepieces that reflect both tradition and contemporary style. Known for their exceptional craftsmanship, Chopard watches feature the finest materials, offering both elegance and durability. From sporty chronographs to exquisite diamond-dial watches, Chopard watches are crafted to elevate any collection.

Collection

FAQs

How do I choose the best luxury watch for men?

Start with how you will wear it, then narrow down the technical details:

  • Purpose: everyday, formal, travel, or sport
  • Movement type: automatic, quartz, or chronograph
  • Size and fit: case diameter, thickness, and how it sits on your wrist
  • Brand: choose what matches your style and the brand’s heritage
  • Materials: case metal, strap or bracelet, and a durable crystal

What is the difference between automatic and quartz movements?

  • Automatic: uses the natural motion of your wrist to wind the mainspring via a rotor. Many people like the mechanical craftsmanship and the feel of ownership.
  • Quartz: battery-powered, extremely accurate, and usually lower maintenance.

Can I buy pre-owned luxury watches?

Yes, pre-owned can be a smart way to access value, discontinued models, or specific references. When you buy pre-owned, confirm what is included (box and papers if available), the condition, service history, and what warranty coverage applies for that specific watch.

How do I know if the luxury watch fits my wrist?

Trying it on is ideal. Pay attention to:

  • Case size: diameter and thickness should suit your wrist
  • Lug-to-lug distance: if it is too long, the watch can overhang the wrist
  • Comfort: bracelet or strap should feel secure without pinching

If you visit in-store, we can help you compare sizes and adjust fit.

What warranty comes with my luxury watch?

Warranty details vary by brand and model. Check the product page or confirm with our team at the time of purchase so you know the coverage length and what it includes.

Do you offer customization options for men’s luxury watches?

Customization can include engraving and strap changes, depending on the watch and brand guidelines. Contact our team, and we will confirm what is possible for the model you are considering.

What is the best brand for men’s luxury watches?

There is no single “best” brand. The right choice depends on your style, your budget, and whether you prefer sport, dress, or everyday versatility. Many collectors consider brands like Omega, Breitling, TAG Heuer, Rolex, and IWC Schaffhausen among the most respected, but your best match is the one you will enjoy wearing often.

How should I care for my luxury watch?

A few habits protect both the look and the movement:

  • Keep it away from strong magnets
  • Wipe the case and bracelet with a soft cloth
  • Store it in a watch box (or a winder for some automatics if you prefer)
  • Service it on the schedule recommended for your watch and usage
  • Treat water resistance as something to maintain, not a permanent guarantee